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http://arks.princeton.edu/ark:/88435/dsp01vm40xs45t| Title: | A Perscription for Profit? An Evaluation of the Pharmaceutical Industry's Response to Direct-to-Consumer Advertising |
| Authors: | Erdman, Anne L. |
| Advisors: | Rossi-Hansberg, Esteban |
| Department: | Economics |
| Class Year: | 2007 |
| Extent: | 117 Pages |
| Other Identifiers: | 21465 |
| URI: | http://arks.princeton.edu/ark:/88435/dsp01vm40xs45t |
| Location : | This thesis can be viewed in person at the Mudd Manuscript Library. To order a copy complete the Senior Thesis Request Form. For more information contact mudd@princeton.edu. |
| Type of Material: | Princeton University Senior Theses |
| Appears in Collections: | Economics, 1927-2020 |
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